BRITERE is a Seoul-based cross-border commerce company. We source authentic Japanese brands from Rakuten, Amazon Japan and ZOZOTOWN, and sell them to Korean customers through Naver Smart Store and Coupang.
Founded in 2026 in Seoul, BRITERE (브리테르) specialises in genuine Japanese brands — fashion, lifestyle and hobby goods sourced directly in Japan. We are a bootstrapped, founder-operated company.
We run the full chain ourselves: sourcing, authenticity and compliance checks, pricing, international shipping, customs and customer service in Korea. No middlemen, no grey-market stock — only products from official Japanese retail channels.
Running this business by hand means repeating the same pipeline hundreds of times a day. BRITERE OS is the AI-native operating system we are building to automate it end to end. AI models sit at the decision layer of every step, so one continuous pipeline carries a product from discovery in Japan to a live listing in Korea.
브리테르는 서울에 기반을 둔 크로스보더 커머스 회사입니다. 라쿠텐·아마존재팬·조조타운에서 일본 정식 브랜드 상품을 소싱해 네이버 스마트스토어와 쿠팡으로 국내 고객에게 판매합니다.
소싱부터 정품·통관 검수, 가격 결정, 국제배송, 국내 고객 응대까지 전 과정을 직접 운영하며, 이 운영 전체를 자동화하는 AI 운영 시스템 'BRITERE OS'를 개발하고 있습니다.
BRITERE · Seoul, South Korea
Founder: Kihoon Kim
Email: hello@britere.kr